Account-Based Marketing

Elements for an effective ABM Strategy

There are three types of ABM:

The type of ABM you decide on will determine which elements you should include in your marketing programs.

In this video, Pam will walk us through the different types of ABM and what you need to ensure the success of each, including:

1. - Personalized content
  - Aligning Marketing and Sales
  - Scalability of programs
  - Integrating Marketing Automation and CRM
  - Win-back campaigns

Already have ABM programs in play? We’d love to hear about your experiences and results to date.

In next week’s video, Pam and I will discuss mistakes to avoid when building out your ABM.

Missed last week’s video? Watch it here.

Tracy Thayne

Vice President of Strategy

You can share this article on:

We’ll send you one email a week with content you actually want to read, curated by the DS team.

Account-Based Marketing

Learn the three Rs of measuring the impact of your ABM programs.

Account-Based Marketing

In our final episode let's identify which metrics are most important to you.

Account-Based Marketing

Tips to get Marketing and Sales to collaborate successfully with game-changing results.